Teens today are shaping their identities and values every day, which explains why the Kony 2012 video resonates so powerfully with them. With over 18 million views on YouTube alone and featured prominently among Twitter and Google’s list of trending topics for months on end, as well as inspiring over 160,000 Facebook sign-ups, it has clearly found an audience.

However, this campaign has also attracted its share of critics. Many have lambasted its lavish spending and its conduct; others questioning its authenticity or whether it does more harm than good.

Kony’s campaign was intended to capture the media and public’s attention and build momentum to bring about change, yet has proven difficult since its start. Director Jason Russell of Kony’s film was caught nudizing himself while screaming profanities publicly, leading his social media following to suffer greatly as a result. Regardless, Kony’s movement still managed to spread its message and increase awareness.

Invisible Children is a nonprofit organization producing this short film which is haunting in its brutal truths and imagery. When child refugee Jacob Acaye narrates the scene in which Kony’s men decapitate his brother, time seems to stand still. Although Kony’s LRA may no longer make headlines or receive significant funding, their victims remain at constant risk – it is our duty as global citizens to not forget them.

Related Posts