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Purva Gupta and Sowmiya Chocka Narayanan co-founded Lily AI in 2017. Their artificial intelligence (AI) technology analyzed consumer clothes-description terminology, translating this to labels used by Lily AI for women’s online shopping carts. Bloomingdale’s conducted a four-month pilot of this service for dresses; after seeing a 3.5 percent increase in order conversion they expanded it across apparel in 2022 with Canaan Partners as lead investor in Lily AI’s $25 Million Series B funding round that year.